Training Programme
Digital Marketing Course in Vashi
Ten modules that take you from the fundamentals to running live campaigns with real budget — SEO, Google Ads, social media, analytics and AI-assisted marketing.
- 10 Modules
- Live Project
- Certificate
- Freelancing Module
Ask about this programme
What the batches cost, when the next one starts and how the live project works — answered by the trainer, not a call centre.
Digital Marketing Training Institute in Vashi with Live Projects
This digital marketing course in Vashi, Navi Mumbai is built around the work rather than the theory. You start with how the channels fit together and how a funnel actually converts, then move through building and measuring a website, ranking it in search, running paid campaigns on Google and Meta, and using AI tools the way working marketers now use them every day.
Every module ends in a practical exercise on a real property, not a mock-up. The programme closes with a live project where you audit a business, publish the work, run a campaign with real budget and present the numbers back — the same sequence you would follow for a client or an employer on your first week.
What each module covers.
Open a module to see the topics inside it. Every one ends in practical work on a real property.
M01 Digital Marketing Fundamentals
- The 2026 channel landscape — search, social, video, messaging and retail media
- The marketing funnel: awareness, consideration, conversion and retention
- Buyer personas and mapping a real customer journey
- Owned, earned and paid media, and how they feed each other
- The metrics that matter — CAC, ROAS, CPL, AOV and lifetime value
- Privacy-first marketing — consent, first-party data and life after third-party cookies
- Setting budgets and choosing a channel mix for a given objective
- Practical — build a channel plan and KPI sheet for a real local business
M02 Website & Landing Page Fundamentals
- How the web works — domains, DNS, hosting, SSL and why each matters commercially
- The anatomy of a landing page that converts
- Value proposition, social proof and call-to-action placement
- Core Web Vitals — LCP, INP and CLS, and their effect on rankings and ad costs
- Mobile-first layout and responsive principles
- Lead capture — forms, thank-you pages and tracking the submission
- A/B testing: what to test, how long to run it, when a result is real
- Accessibility basics, and why they widen your audience
- Practical — build a landing page and measure its Core Web Vitals
M03 Search Engine Optimization (SEO)
- How search engines crawl, index and rank — and where that has changed
- Search intent and keyword research using Semrush, Ahrefs and free tools
- On-page SEO — titles, meta descriptions, headings, internal linking
- Technical SEO — sitemaps, robots.txt, canonicals, indexing and site speed
- Structured data and schema markup for rich results
- Content strategy — topic clusters, E-E-A-T and genuinely helpful content
- Local SEO — Google Business Profile, citations, reviews and the local pack
- Link building that is still safe in 2026, and the tactics that now carry risk
- AI Overviews and answer engines — how generative search changes what ranking means
- Practical — a full SEO audit of a live site with a prioritised fix plan
M04 Google Search Console & Analytics (GA4)
- Search Console — performance reports, indexing, sitemaps and manual actions
- Diagnosing why a page is not indexed, and getting it fixed
- The GA4 data model — events, parameters, users and sessions
- Setting up GA4 from scratch — data streams and enhanced measurement
- Key events, audiences and conversion reporting
- Google Tag Manager — tags, triggers, variables and the preview mode
- Consent Mode and privacy-compliant measurement
- Attribution models — and why channels disagree about who gets credit
- Looker Studio — building a dashboard a client will actually read
- Practical — install GA4 and GTM, track a form submission, publish a dashboard
M05 WordPress
- Installing WordPress — hosting, domains and one-click setups
- The dashboard, posts versus pages, and media handling
- Themes, the block editor and full-site editing
- Building pages with Elementor
- Essential plugins — SEO, caching, security, forms and backups
- WooCommerce basics — products, checkout and payments
- Security hardening — updates, logins, backups and what actually gets sites hacked
- Speed optimisation — caching, image compression and CDNs
- Practical — build and publish a complete business website with a blog and contact form
M06 Google Ads
- Account structure — campaigns, ad groups, keywords and assets
- Campaign types — Search, Performance Max, Demand Gen, Display, Video and Shopping
- Keyword match types, and why negative keywords save the budget
- Writing responsive search ads that earn the click
- Quality Score and Ad Rank — what you can actually influence
- Bidding strategies — target CPA, target ROAS and maximise conversions
- Conversion tracking and enhanced conversions
- Audience signals and feeding first-party data into campaigns
- Reading the reports, cutting waste and scaling what works
- Practical — build and run a live Search and Performance Max campaign
M07 Social Media Marketing (SMM)
- The platform landscape — Instagram, Facebook, LinkedIn, YouTube, X, Threads and WhatsApp Business
- Organic strategy — content pillars, calendars, hooks and short-form video
- Meta Ads Manager — objectives, Advantage+ campaigns and audience setup
- Creative testing — what to change, and how to tell what worked
- LinkedIn Ads for B2B and lead generation
- YouTube — channel SEO, Shorts and the ad formats worth using
- Influencer and user-generated content collaborations
- Community management and social listening
- Platform analytics and monthly reporting
- Practical — plan, publish and run a paid social campaign end to end
M08 AI for Digital Marketing
- Prompt engineering for marketers — briefs, tone and structured output
- AI copywriting for ads, email and landing pages — and where it reliably fails
- AI image and video generation for campaign creative
- Scaling SEO work — keyword clustering, content briefs, schema and internal linking
- AI inside the ad platforms — Performance Max, Advantage+ and automated bidding
- Chatbots and conversational marketing on web and WhatsApp
- AI for analysis — summarising performance, spotting anomalies, forecasting
- Generative Engine Optimisation — being cited in AI-generated answers
- Fact-checking, disclosure, brand safety and the limits of automation
- Practical — build an AI-assisted content and reporting workflow you keep using
M09 Freelancing
- Choosing a niche and positioning yourself against everyone else offering the same thing
- Building a portfolio before you have paying clients
- Finding work — Upwork, Fiverr, LinkedIn and local outreach that gets replies
- Pricing — hourly, per project and retainer, at Indian and international rates
- Proposals, discovery calls and scoping so a project cannot creep
- Contracts, invoicing, GST basics and getting paid on time
- Client communication, reporting rhythm and retention
- Growing from solo freelancing into a small agency
- Practical — publish a portfolio and send real proposals
M10 Live Project
- Take on a real business and audit its current marketing
- Agree objectives, budget and the metrics you will be judged on
- Build or fix the website and landing page, with tracking installed
- Implement the SEO fixes your audit identified
- Run a paid campaign with real budget and manage it week to week
- Publish a social content calendar and keep it running
- Produce a performance report and present it to the client
- Certificate awarded on submission and presentation of the project
The full syllabus in one PDF.
The brochure carries the complete module list, the practical work in each module, the tool set and the certification details, in one file you can share with a manager or a parent.
- 10 modules, from fundamentals to live campaigns
- SEO, Google Ads, social media, GA4 and AI tooling
- Live project, freelancing module and certification
Download the brochure
Tell us where to send it and the brochure lands in your inbox, with a download link here too.
Skills you can be tested on.
By the end of the programme you can
- Plan a channel mix and measure it against CAC, ROAS and cost per lead
- Build, publish and optimise a WordPress site and a converting landing page
- Run technical and on-page SEO audits, and fix what they find
- Set up GA4, Google Tag Manager and Search Console, and report from them
- Build and manage Google Ads and Meta Ads campaigns with real budget
- Use AI tools for research, copy, creative and reporting without losing accuracy
- Package all of it into freelance services you can price and sell
Tools and platforms you will use
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- Looker Studio
- Google Ads
- Google Business Profile
- Meta Ads Manager
- LinkedIn Campaign Manager
- WordPress
- Elementor
- WooCommerce
- Rank Math
- Semrush
- Ahrefs
- Canva
- ChatGPT
- Claude
- Gemini
- Mailchimp
- WhatsApp Business
Built for people who want to run campaigns, not just talk about them.
No marketing or technical background is assumed. The first module starts from the ground up.
-
Students and graduates
Final-year students and recent graduates who want a skill employers hire for immediately, with campaign work to show at interview.
-
Working professionals
People moving into marketing from sales, design, content or operations, or adding paid media and analytics to what they already do.
-
Business owners
Owners who want to run their own marketing properly, or understand it well enough to judge whether an agency is earning its fee.
-
Freelancers and job seekers
Anyone building an independent practice who needs both the delivery skills and the commercial side — pricing, proposals and client reporting.
Digital Marketing Course in Vashi
Do I need a technical or marketing background to join?
No. Module 1 starts with what the channels are and how they fit together, and the website module assumes you have never registered a domain before. What the course does expect is that you will do the practical work between sessions, because every module builds on the property you set up in the last one.
Is this course only theory, or do I actually run campaigns?
You run campaigns. Every module ends in practical work on a real site rather than a mock-up, and the programme closes with a live project where you audit a business, publish the work, run paid campaigns with real budget and present the results. Ad spend for the live project is arranged with the trainer before that module starts.
Will the SEO content still be relevant with AI search taking over?
That shift is part of the syllabus rather than something we work around. The SEO module covers how AI Overviews and answer engines change what a ranking is worth, and the AI module covers Generative Engine Optimisation — getting your content cited inside AI-generated answers. The fundamentals of intent, structure and authority still decide who gets picked.
Which tools will I get to use?
Google Analytics 4, Search Console, Tag Manager, Looker Studio, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, WordPress with Elementor, Rank Math, Semrush and Ahrefs, plus ChatGPT, Claude and Gemini for the AI module. Most are free or have working free tiers; the trainer will tell you which ones are worth paying for once you are earning.
Do I need my own laptop?
Yes. Any reasonably current laptop with a stable internet connection is enough — this course is browser-based, so there is no heavy software to install. You will also need a Google account and a payment method that works for Google Ads and Meta if you want to run campaigns on your own account.
Can this really lead to freelancing work?
It is a full module rather than an afterthought. You cover niche selection, portfolio building, where to find clients, how to price at both Indian and international rates, proposals, contracts, invoicing and GST basics. You finish having published a portfolio and sent real proposals, not just heard about the idea.
Who will be the trainer?
A practitioner from our services team who runs campaigns for clients rather than a full-time lecturer. That is why the platform material stays current — ad platforms change several times a year, and course notes written two years ago are actively misleading.
Is the training available online?
Yes. Every session runs as a live online cohort as well as an offline batch at our Vashi centre. Online learners do the same practical work on their own accounts with the trainer on the call.
What do I get at the end?
A certificate issued by AI Technoverse Infotech Pvt. Ltd., plus the work itself — a published website, a live campaign with real performance data, a Looker Studio dashboard and a client-ready report. That portfolio is what actually gets you hired or booked.
What are the fees and how do I enrol?
Send an enquiry using the form on this page or call us. We will share the current fee, the next batch dates and the payment options, and answer anything else before you commit.
Want to talk it through first?Our IT counsellors are here to help.
Tell us where you are starting from and what you want the course to lead to — a job, freelance work or running your own marketing. We will tell you honestly whether this programme gets you there.